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| Image Credit: Universal Pictures |
Apparently, no magic of Elphaba or Glinda can free us from this form of cinematic rudeness. Wicked has been in theaters for a few days, amidst the general enthusiasm of fans of the Broadway musical, but among them, some carry on a very bad habit that apparently is causing unpleasant episodes in theaters in the United States - and not only. According to what was reported by Variety and other foreign sources, in fact, there are still those who cannot tell the difference between the living room at home and a movie theater and insist on taking out their phone during the movie.
Usually, this happens because someone cannot resist the urge to check notifications or scroll reels on social media, but in the case of Wicked - the first part of the musical that in the meantime has already broken several records - to make things worse there is the fact that this part of the audience records the scenes of the film and then puts them online. It's happening especially with the majestic final scene of Wicked, where Cynthia Erivo gives her best to the notes of Defying Gravity, a highly anticipated and possibly ruined moment not only in the theater but also on social media.
In fact, it is reported that the entire 4 minutes of the song are circulating and that the industry seems powerless to stop this form of piracy. It doesn't matter that the videos report the word "spoiler" before showing the video of the surprising cameo in Wicked, the same clips collect millions of views. It's not a phenomenon limited to Wicked, of course. It also happened for the hottest scenes between Daniel Craig and Drew Starkey in Queer and for other sequences of Gladiator II starring Paul Mescal. But why does this phenomenon continue to persist?
"After the pandemic, something happened for which the behavior in movie theaters has really changed - is the opinion of a senior film executive quoted by Variety - They have a different relationship with the material, for them it's just content". That things have changed is also demonstrated by several notices that have gone viral: for Wicked, the circuits ask the public to avoid singing and dancing in the theater, even though stars like Dwayne Johnson instead encourage this form of participation (which has already been discussed on the occasion of the success of Taylor Swift: The Eras Tour) but above all not to use cell phones.
Universal is reportedly taking action to have the videos removed for open and indisputable copyright infringement, but we know very well how difficult these things can be to make disappear from the network. A very annoying habit, which denotes a lack of respect for the theater experience, rudeness more perfidious than any Wicked Witch of the West.
Source: Variety
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